Crafting stand-out CRM and email experiences for premium & luxury brands.

Bespoke email and CRM strategies for retail brands. Creating memorable moments that drive meaningful growth.

Email is (still) big business.

Social trends come and go but email marketing is the channel that continues to stand the test of time.

It’s estimated that every £1 spent on email marketing drives £42 in revenue. That’s an impressive 4200% ROI!

ABOUT:

Hi, I’m Cara.

I’ve been working in the digital space for over 14 years and have spent 12 of those years specialising in email marketing and CRM for well-known fashion brands such as lululemon and Mr Porter.


Upon graduating from the London College of Fashion, I started my career in fashion buying and merchandising, but quickly became obsessed with data and customer experience, which naturally led me to digital marketing.


Since then, I’ve been responsible for driving millions in revenue for some of the world’s leading retailers. Now, I’m focused on helping small to medium-sized brands — selling everything from premium athleisurewear to high jewellery — level up their CRM and email marketing to see real results.

PAST AND PRESENT:

You’re in good company.

Hire me to help with…

SERVICES:

A full review of your current CRM or email marketing setup. You'll receive straightforward, actionable recommendations that are easy to understand.

Audits & Benchmarking

From planning and copywriting to design, A/B testing and execution, I build targeted, engaging email and SMS campaigns that land, in every sense.

Campaigns

No flows in place? Or have flows but the cash isn’t flowing? I’ll create high-performing new flows or optimise your existing ones to help you generate revenue while you sleep.

Flows & Automations

Whether you want to upskill your team or simply need an extra pair of hands, I’m here to help.

Training & Support

Not sure exactly what you need help with? No problem — book a complementary 30-minute call and we’ll uncover the key areas to focus on together.

  • Cara transformed our email and CRM strategy—introducing segmentation and new market localisation to boost brand love and sales. Highly recommend!

    Lululemon

  • "Super organised, creative, and results-driven — Cara always brought great ideas to the table and made a real impact with every campaign."

    Jaeger

  • "Working with Cara has been an absolute game-changer. Not only is she highly strategic and full of brilliant campaign ideas, but she also executes them perfectly. Cara has that rare blend of creative flair and analytical thinking - she knows how to craft emails that look great and convert. Her eye for detail is exceptional - not just within emails, but across the entire user journey."

    OBJKTS Jewelry

Contact.

Interested in working together? Please fill out the required info and I will be in touch shortly!